Metaphors and translation: A comparative analysis of metaphors in a business magazine

Although economic texts are generally examined in terms of their specialized discourse, they include numerous conceptual metaphors that conceptualize economy or economy-related issues different ways. These serve various functions such as decreasing ambiguity and incomprehensibility discourse. For these reasons, have become an important constitutive part the analysis texts. Similarly, translation discourse has attracted attention a growing number scholars recent years. This study aims to make contribution metaphor translation, focusing on most frequent metaphorical expressions widely read multinational business magazine, Fortune. After identifying types source texts, been compared translated versions order analyze strategies effectiveness rendering metaphoricity target In describe procedures used by translators render expressions, theoretical framework proposed Peter Newmark (2007) for translating adopted. As result detailed analysis, it found out frequently converting into sense reproducing same image language. On whole, can be concluded had difficulty retaining some hence resorted meaning text. this reason, is possible claim create linguistic constraint working